Arts Spark is a digital platform to help artists with the business of being an artist – and a project of IMC. After years of working with artists and arts organizations, we found there was a need in that community to help with digital marketing. As we were working on a solution, we learned more about artists’ needs on the business side. So, we developed Arts Spark. It is still a work in progress — we expect it to grow and adapt as needed. Our first big event was the launch party on July 21. Our next big event is our first community discussion. Growing Your Business featuring John McPherson will be held Thursday, November 3, 2016 at Saratoga Arts. Learn more on the Arts Spark website.