Facts & Stats To Increase Holiday Sales The 2022 holiday season is already in full swing, with retail sales offering huge deals and promotions from November 1st through December 31st. This year, businesses are facing the impact of rising inflation and are meeting...
The livelihood of every small business depends on establishing and building a positive brand reputation. Marketing to your target demographic and reaping the rewards of a successful campaign can set your company on the path to a bright future. Carefully and...
It’s decision time as your business moves onto the next stage of growth and development. You have survived the “start-up” phase and are about to enter a new and exciting period that will define the direction your business or organization may take in the next few...
The first press release was sent 115 years ago, dramatically changing how news was distributed. In this fast-paced digital age, the press release remains a highly effective news announcement and powerful marketing tool over a century later. But ONLY when written...
Last week my colleague and I attended a Chamber Mixer at a recently reopened local business. The April afternoon was sunny and warm, and the smell of spring was in the air. It was the first in-person networking event we had attended “post-COVID,” and also our first...
As business owners, a critical question to ask and answer each year is how much to budget and where to spend your advertising and marketing dollars. In the “old days,” quantifying the outcome and interpreting the results of marketing campaigns was...
